targeting gamers and parents with kids

Look out, Google: Amazon's eyeing your turf - CNET In another campaign, the company worked with Warner Bros. Interactive Entertainment to hawk its Lego Batman 2: DC Super Heroes game,

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Document DEVICE REPORTUS Lego Batman Case Study
Case Study | Kindle with Special Offers

Gamers respond to Kindle on-device messaging

Warner Bros. Interactive Entertainment reached gamers and parents with kids to drive awareness and encourage purchase of their newest title, LEGO Batman 2: DC Super Heroes. Using Amazon's Kindle with Special Offers, Warner Brothers was able to reach their target customers using a unique and effective advertising medium.

Success metrics 1.1MM unique devices reached
6.2x purchase lift
vs. unexposed groups

1.06% click-through rate
10x Amazon.com benchmarks
44.2x consideration lift
vs. unexposed groups

The Amazon media solution
Amazon worked with Warner Brothers to develop a custom advertising solution on Kindle with Special offers. The campaign included a Kindle with Special Offers screensaver that gave customers the ability to buy LEGO Batman 2 directly from their devices.

Home Page

Screen Saver

Special Offers

Detail Page

Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles.
Source: Amazon internal data, 2012
? To learn more, please contact your Account Executive or visit AmazonMediaGroup.com


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