targeting gamers and parents with kids
Look out, Google: Amazon's eyeing your turf - CNET In another campaign, the company worked with Warner Bros. Interactive Entertainment to hawk its Lego Batman 2: DC Super Heroes game,
Not Your Device? Search For Manuals or Datasheets below:
File Info : application/pdf, 1 Pages, 354.08KB
Document DEVICE REPORTUS Lego Batman Case StudyCase Study | Kindle with Special Offers Gamers respond to Kindle on-device messaging Warner Bros. Interactive Entertainment reached gamers and parents with kids to drive awareness and encourage purchase of their newest title, LEGO Batman 2: DC Super Heroes. Using Amazon's Kindle with Special Offers, Warner Brothers was able to reach their target customers using a unique and effective advertising medium. Success metrics 1.1MM unique devices reached 6.2x purchase lift vs. unexposed groups 1.06% click-through rate 10x Amazon.com benchmarks 44.2x consideration lift vs. unexposed groups The Amazon media solution Amazon worked with Warner Brothers to develop a custom advertising solution on Kindle with Special offers. The campaign included a Kindle with Special Offers screensaver that gave customers the ability to buy LEGO Batman 2 directly from their devices. Home Page Screen Saver Special Offers Detail Page Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment, Inc., is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles. Source: Amazon internal data, 2012 ? To learn more, please contact your Account Executive or visit AmazonMediaGroup.comAdobe PDF Library 10.0.1 Adobe InDesign CS6 (Windows)