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Document DEVICE REPORTtempstar-co-op-guidelines
Heating and Cooling Products

Co-op and Advertising Guidelines for the Tempstar® Brand
International Comfort Products has both the right and the obligation to ensure that where the Tempstar trade name is used, proper advertising guidelines have been followed. The co-op and advertising guidelines were developed to help you create appropriately branded materials for full co-op support and compliance. Please use these guidelines to maintain the integrity of the Tempstar brand, its logos and warranties.

General Guidelines
DO: Focus your ad exclusively on Tempstar products, and create distinct separation when also advertising other non-competitive products or services.

Tempstar Brand
Your business is important to Tempstar Heating and Cooling Products. That's why we've developed an entire program of co-op tools and advertising materials for you to use in your local market. All are designed to maximize your marketing effectiveness by adding your name to the strength of the Tempstar brand name.
Advertising
When it comes to Tempstar products, no competing products may be promoted or listed with them. Ancillary products and/or services must clearly be separated from the area devoted to the Tempstar brand. Ads may not suggest "Authorized Dealer" or imply endorsement by the Tempstar brand.
Pre-Built Ad Campaigns
Everything you need for an effective ad campaign can be found in the online Ad Planner at the Tempstar GO site in the Business Building Tools section under the tab Advertise To Be Seen In Your Neighborhood, including: · Ready-to-use newspaper formats · Radio scripts and spots · Television production elements and spots · Direct mail · Billboard layout ideas · Mobile and banner ads

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Tempstar® Co-op and Advertising Brand Guidelines

Corresponding audiotapes and videotapes as well as files in a variety of formats are available through the literature order form and order services.
Just follow these guidelines, add in your own information and logos, and you'll be all set to advertise your business with the support and strength of the Tempstar brand behind you.
GO Site Materials Are Pre-Approved
All of the pre-built advertising materials in the Ad Planner are pre-approved, so if you use these materials properly you DO NOT need to check further.
Custom Dealer Materials Custom creative and production--including design, photography, film, layout and other production--must follow all Tempstar co-op and advertising guidelines in order to receive co-op reimbursement. Written prior approval is always recommended for dealer/distributor produced or altered Ad Planner advertising and marketing materials to avoid co-op claim disputes and/or denial.
Custom TV and Radio Requirements Custom TV and radio spots can still qualify for co-op reimbursement following a few simple guidelines. For TV, the Tempstar brand logo and tagline must be prominently visible at least once during the spot. The appearance of the logo on vehicles or signage does not qualify. There must also be audible mention of the brand name during the spot. For radio, audible mention of the Tempstar name should occur no less than twice in a 30-second spot and three times in a 60-second spot. Audible mention of the brand tagline "Quality You Can Feel" must occur at least one time.
General guidelines quick glance: 1. The Tempstar brand logo should have equal treatment and display area to dealer name or logo 2. The Tempstar logo should be clearly and prominently shown 3. The current logo should be used without alteration 4. Registration mark (®) or trademark (TM) should be visible 5. No competing products may be promoted or listed with the Tempstar brand 6. Non-competitive products and/or services must be clearly separated from the area devoted to the Tempstar brand 7. Ads cannot suggest "Authorized Dealer" or imply endorsement by Tempstar Heating and Cooling Products 8. For TV, the brand logo and tagline must be prominently shown and the brand name must have audible mention during the spot 9. For radio, audible mention of the brand name at least twice for :30 spots and at least three times for :60 spots, with audible
mention of the tagline at least once
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Tempstar® Co-op and Advertising Brand Guidelines

trademark use GUIDELINES
EXAMPLE: You can say "We service all Tempstar® products." In this case, "Tempstar®" modifies the noun "products." You cannot say "We service Tempstar®" because no noun follows the Tempstar trade name.
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Heating and Cooling Products Clearance Area

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Minimum Height 1/4

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Heating and Cooling Products Clearance Area
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Brand Trademark
A trademark is a brand, symbol, or word registered by a user and protected by law to prevent others in similar businesses from using it. The first time a registered trademark (®) is used on each page, follow it with the ® superscript. The first time an unregistered trademark (TM) is used on each page, follow it with the TM superscript. All trademark names have the first letter capitalized. Trademarks are used only as adjectives to modify nouns and are not to be used in place of the appropriate noun. Trademarks are subject to change. Any questions regarding trademarks should be directed to the Tempstar Marketing Manager.
Logos
The Tempstar brand logo should be clearly and prominently shown, and have equal display area as that of the dealer's main logo. All Tempstar logos should be used without any changes or alterations. The Tempstar logo may be represented in full color using the Pantone Matching System--PMS 285 Blue and Black. Use either spot color or 4-color process printing techniques.
· The registration mark "®" should be visible · The minimum size required for highest clarity is 1/4 in height · The minimum clearance around the logo is 1/4 on all sides
Brand Tagline
The brand tagline "Quality you can feel." is itself a stylized logotype and cannot be altered. It can be used independently or in conjunction with the brand logo. However, the brand logo must always be present on the artwork if the tagline is used, though the tagline does not have to be placed directly underneath the logo. The Tempstar brand tagline has a specific spot color: PMS 285. When printed, use the Tempstar spot color or CMYK equivalent whenever possible. The brand tagline may also be printed in black for black and white materials or reversed to white when on a dark background.
One-Color Logo Options
The logo may be represented in one color, being 100 percent black.
Reversed Logo
The logo may be reversed out of a dark, colored or photographic background, but should be printed on white whenever possible.

Heating and Cooling Products

Tempstar® Co-op and Advertising Brand Guidelines

Heating and Cooling Products
Blue: CMYK 89/43/0/0 Black: CMYK 0/0/0/100
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Headline:
AaBbCcDd
ITC Franklin Gothic Std Demi Subhead #1:
AaBbCcDd
ITC Franklin Gothic Std Medium Condensed Subhead #2:
AaBbCcDd
ITC Franklin Gothic Std Medium Condensed Italic
Body Copy:
AaBbCcDd
Helvetica Neue Regular
Body Copy for Web Only:
AaBbCcDd
Arial Regular 4

Process and Multi-Color Printing
When printing a color piece containing the logo, please specify the printing PMS colors for the logo as indicated in the "Logos" section on page 3. If it's not possible to match the PMS colors, use the process (CMYK) equivalents as shown or use the logo as 100% black or reversed.
Vinyl/Signage Use
It is important that you match the Tempstar blue and black as closely as possible on vehicles, signs and other painted surfaces.
Illegal Logo Uses · Do not place logo in a shape. · Do not let logo touch, overlap, or be used under any other word
or design. · Do not use logo adjacent to or near enough to another logo where
they could be assumed as one design. · Do not use without "®" or less than 1/4 in height. · Do not screen the logo colors. They should never appear as anything
less than their full intensity.
Typeface
In creating a consistent brand style, use "ITC Franklin Gothic" and "Helvetica Neue" as the Tempstar communications typefaces. These classic typefaces are readily available throughout the printing and graphics industry, and they lend themselves well to all applications, from publication to signage.
Both typefaces are available in a full family of weights and sizes. The Helvetica Neue "Regular" weight should be used for body copy, addresses and telephone numbers, and most other general information. The ITC Franklin Gothic Std "Demi," "Medium Condensed," and "Medium Condensed Italic" weights should be used on signs and for headings and subheads.

Heating and Cooling Products

Tempstar® Co-op and Advertising Brand Guidelines

LEGAL CONSIDERATIONS
EXAMPLE: Phrases like "teaming up with the Tempstar® brand" or "partnering to give a special deal" should never be used.

Representation
All advertising materials must represent the dealer or distributor as a dealer or distributor of Tempstar products. It should never be thought by the viewer that the advertisement comes from the manufacturer or suggests any kind of special relationship between the dealer and manufacturer.

WARRANTY WARRANTY

YEAR

PARTS

LIMITED
See warranty certi cate for details.

LIMITED
Timely registration required. See warranty certi cate for
details and restrictions.

HINT: When space is limited, you can avoid having

to use lengthy disclaimer copy in your advertising

materials by making general statements in copy about

warranties--such as "Exceptional warranty coverage"--

and use the icons with their minimal disclaimer lines

to illustrate the "No Hassle" and "10-Year" benefits.

Warranties
Simple references to warranty certificates must be included with warranty icon use.
· 10-Year Parts Limited Warranty icon: Timely registration required. See warranty certificate for details and restrictions.
· No Hassle ReplacementTM Limited Warranty icon: See warranty certificate for details.
Explanations of warranty coverage must be included when warranties are mentioned anywhere in copy. These can be treated as asterisked (*) copy at the bottom of the printed piece.
· 10-Year Parts Limited Warranty (furnace): T imely registration required for 10-year parts limited warranty and lifetime limited heat exchanger warranty. Limited warranty period is 5 years for parts and 20 years for heat exchanger if not registered within 90 days of installation. Jurisdictions where warranty benefits cannot be conditioned on registration will receive the registered limited warranty periods. Please see warranty certificate for further details and restrictions.
· 10-Year Parts Limited Warranty (non-furnace): T imely registration required for 10-year parts limited warranty. Limited warranty period is 5 years if not registered within 90 days of installation. Jurisdictions where warranty benefits cannot be conditioned on registration will receive the registered limited warranty periods. Please see warranty certificate for further details and restrictions.
· No Hassle ReplacementTM Limited Warranty: If compressor, coil or heat exchanger fails due to defect during the applicable No Hassle Replacement limited warranty time period, a one-time replacement with a comparable Tempstar unit will be provided.

Warranty Statements
In accordance with the Maguson-Moss Warranty Act, any ad mentioning "warranty" must designate the warranty as "full" or "limited" and give its duration, e.g. 5 years. Also, the ad must disclose any major limitations

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Tempstar® Co-op and Advertising Brand Guidelines
the warranty has, such as "only on stainless steel heat exchangers" or "excluding parts." Tempstar Heating and Cooling Products offers only a Limited Warranty. All ads promoting warranty must include the following copy: See warranty certificate for details and restrictions. Dealers are required by law to have specimen copies of warranties on hand. Do not make any product warranty representations other than those made by Tempstar Heating and Cooling Products. Tempstar Heating and Cooling Products supports only its own limited warranty.
Use of Extended Service Agreements (ESAs) in Advertising
Due to increasingly strict state regulations concerning extended service warranties, you must adhere to the following guidelines: Ads cannot offer a "Free" ESA, or even an ESA for a nominal value such as ten dollars. Some states forbid such programs for ESA contracts. Various state regulations require that a cost/value is associated with ESAs and require that the dealer retain files that report the price paid by the homeowner/equipment owner for the contract. These files are subject to audit at any time.
Miscellaneous Legal
Misleading copy, misrepresentations, comparative ads, illegal competitive practices, or libelous references to competitors may not be included in any Tempstar advertisement. Tempstar Heating and Cooling Products will not be held liable for such advertisements. All applicable laws and regulations, including Federal Trade Commission regulations, local codes and regulations, and industry codes and standards must be followed in Tempstar branded dealer ads. This information is intended only as a guideline, and is not intended to specify all of the legal requirements of advertising, especially those that may vary from state to state. Please contact your legal counsel for complete information.
Financing
For more information about financing, please go to www.gotempstar.com/go/bbt/financing.asp.


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